The past year was intentionally quiet. Not because nothing happened, but because the work did not need narration while it was happening. Deckker grew through consistent use rather than moments of attention. More founders returned, reused templates, and treated the product as part of their workflow instead of a one-off asset. That kind of growth is slower to notice, but harder to lose.
Financial position
Financially, the business stayed healthy by design. Revenue increased steadily without chasing volume, discounts, or short-term launches. Costs remained low because we resisted expanding the product surface too early. The goal was not to grow at all costs, but to build something stable enough to trust and simple enough to maintain without constant pressure.
Product progress
Product work focused on refinement rather than expansion. We spent time improving structure, narrative flow, and pacing across the templates. These changes are subtle, but they matter when someone is actually building a deck under real constraints. The system became more predictable, calmer to use, and easier to adapt without fighting the layout or the tool.
Looking ahead
The direction stays the same. Fewer decisions, better ones. More clarity, less noise. Deckker will continue to grow by supporting founders who value clear thinking and good structure over spectacle. That pace feels sustainable, and more importantly, honest.
